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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06883_Field_TCUM T448.txt
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1996-04-10
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16 lines
ago, and for the first time in one issue we can report on
couture collections in five countries.
The advantages of such ad copy as high-grade ore in the
lab of the media analyst can be recognized only by those
trained in the language of vision and of the plastic arts in
general. The copy writer has to be a strip-tease artist who has
entire empathy with the immediate state of mind of the
audience. Such, indeed, is also the aptitude of the popular
novelist or song writer. It follows that any widely accepted
writer or entertainer embodies and reveals a current set of
attitudes that can be verbalized by the analyst. “Do you read
me, Mac?” But were the words of the Vogue writer to be
considered merely on literary or editorial grounds, their meaning
would be missed, just as the copy in a pictorial ad is not to be
considered as literary statement but as mime of the